The NIVEA brand is associated with ‘care’ like no other; in this campaign, it sends a clear signal that its values exclude nobody.

The NIVEA brand celebrates togetherness across all generations, genders, sexual orientations, ages, skin colours and other categories. ‘Together, the world is a better place.’

Eczema is particularly hard on children. This is partly because they struggle even more than adults with itchiness. And scratching just makes things worse. Parents are often at their wits’ end and don’t know how best to help.

Tough times need big heroes. Or, in our case, a cute little hero: a cuddly toy called Anton. He is an upbeat monkey who we bring to life with lovingly animated videos. Anton distracts, educates and entertains the kids – and is already a constant companion for countless children with eczema.

Anton has found a place in thousands of children’s rooms and is helping to make life with eczema a little easier. He embodies what Eucerin has always stood for: effective relief for medical skin conditions. As a result of his considerable success in Germany, Anton can now be found all over Europe.

It wasn’t all that long ago that male skincare was regarded as not very manly. As such, the brand was seeking to conquer a market that didn’t really exist.

For all the men out there, NIVEA MEN is a bit like a good mate. It doesn’t talk too much and, when it does, it isn’t boring. It only gives tips when they are really needed and, otherwise, is a pretty cool guy with a great sense of humour.