Together with media partner VIVALU, CarlNann started working on behalf of the new client in mid March. There was no time to celebrate, as coronavirus broke out – and the state had to respond. And so did CarlNann and its partner VIVALU.
What were people missing most during lockdown? All the experiences that abound in South Tyrol: freedom, nature, food and drink, conviviality. In other words, all needs are met by South Tyrol.
Phase one of the campaign was conducted via social media under the hashtag #alleswaswirlieben (#everythingwelove); with the prospect of border restrictions being eased, the major print/digital flight followed – with precision timing – for Italy, Switzerland, Austria and Germany.