Mountains of Suedtirol touching the clouds

South Tyrol

CarlNann is the new lead agency for the state of South Tyrol

Chal­lenge

Chal­lenge

Blue Triangle
Togeth­er with media part­ner VIVALU, Carl­Nann start­ed work­ing on behalf of the new client in mid March. There was no time to cel­e­brate, as coro­n­avirus broke out – and the state had to respond. And so did Carl­Nann and its part­ner VIVALU.

Idea

Idea

Blue Triangle
What were peo­ple miss­ing most dur­ing lock­down? All the expe­ri­ences that abound in South Tyrol: free­dom, nature, food and drink, con­vivi­al­i­ty. In oth­er words, all needs are met by South Tyrol.
Phase one of the cam­paign was con­duct­ed via social media under the hash­tag #alleswaswirlieben (#every­thing­welove); with the prospect of bor­der restric­tions being eased, the major print/digital flight fol­lowed – with pre­ci­sion tim­ing – for Italy, Switzer­land, Aus­tria and Ger­many.
Landscape of a lake and mountains with german capture"Wohin mit dem Freiheitsdrang?"
Book showing images of Southtyrol
Phone shows video of a woman, that is leaning out of a car window with german phrase "Wohin mit dem Freiheitsdrang?"
Phone shows video of mountains in Southtyrol
Phone shows video of mountains in Southtyrol

more more more

more more more

Blue Triangle
Coach and soccer player inside the changing room, both look at each other and are laughing
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