South Tyrol
Challenge
Challenge
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)
Together with media partner VIVALU, CarlNann started working on behalf of the new client in mid March. There was no time to celebrate, as coronavirus broke out – and the state had to respond. And so did CarlNann and its partner VIVALU.
Idea
Idea
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)
What were people missing most during lockdown? All the experiences that abound in South Tyrol: freedom, nature, food and drink, conviviality. In other words, all needs are met by South Tyrol.
Phase one of the campaign was conducted via social media under the hashtag #alleswaswirlieben (#everythingwelove); with the prospect of border restrictions being eased, the major print/digital flight followed – with precision timing – for Italy, Switzerland, Austria and Germany.
![full-width Landscape of a lake and mountains with german capture"Wohin mit dem Freiheitsdrang?"](https://www.carlnann.com/wp-content/uploads/2020/06/full-width-1.jpg)
![Magazine2 Book showing images of Southtyrol](https://www.carlnann.com/wp-content/uploads/2020/06/Magazine2.jpg)
![Handy1 Phone shows video of a woman, that is leaning out of a car window with german phrase "Wohin mit dem Freiheitsdrang?"](https://www.carlnann.com/wp-content/uploads/2020/06/Handy1.gif)
![Handy2 Phone shows video of mountains in Southtyrol](https://www.carlnann.com/wp-content/uploads/2020/06/Handy2.gif)
![Handy3 Phone shows video of mountains in Southtyrol](https://www.carlnann.com/wp-content/uploads/2020/06/Handy3.gif)
more more more
more more more
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)