Two Women hug each other in front of a dark background

NIVEA ini­tia­tive for more togetherness

The rainbow tin and a statement for diversity

Chal­lenge

Chal­lenge

Blue Triangle

The NIVEA brand is asso­ci­at­ed with ‘care’ like no oth­er; in this cam­paign, it sends a clear sig­nal that its val­ues exclude nobody.

Idea

Idea

Blue Triangle

The NIVEA brand cel­e­brates togeth­er­ness across all gen­er­a­tions, gen­ders, sex­u­al ori­en­ta­tions, ages, skin colours and oth­er cat­e­gories. ‘Togeth­er, the world is a bet­ter place.’

NIVEA draws atten­tion to its togeth­er­ness ini­tia­tive in an inte­grat­ed cam­paign. More infor­ma­tion, such as on the part­ner­ship with Olivia Jones, can be found at nivea.de/miteinander

Nivea Creme tin with rainbow flag
Website mock up of NIVEA Initiative for more togetherness
Niveas initiative for more togetherness video in phone display

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Blue Triangle

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Blue Triangle
Closed eyelids
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