NIVEA initiative for more togetherness
Challenge
Challenge
The NIVEA brand is associated with ‘care’ like no other; in this campaign, it sends a clear signal that its values exclude nobody.
Idea
Idea
The NIVEA brand celebrates togetherness across all generations, genders, sexual orientations, ages, skin colours and other categories. ‘Together, the world is a better place.’
NIVEA draws attention to its togetherness initiative in an integrated campaign. More information, such as on the partnership with Olivia Jones, can be found at nivea.de/miteinander
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