Times change. People change. Brands change (or at least they should).
The reasons are many and varied: major world events, shared crises or societal challenges.
The signs of the times shape our perception and therefore the ways in which we communicate, act and consume. Sometimes, they trickle into our consciousness and, at other times, hit us like a tidal wave. With increasing digitalisation and technologisation, these movements are growing in strength and influence.
Brands, too, are collective experiences and are subject to the influences of the era. Therefore, we seek to gain a better understanding of the current signs of the times and to interpret their meaning for brand leadership – the aim being to generate emotional relevance. Understanding people and the times they live in. It’s what we call ‘time empathy’.
Curious? So are we. We’re curious about you, your brand and the support we can provide. That’s why we have developed a modular workshop format in which we work with you to develop the right signs for the times and for your category. On this basis, we then devise recommendations for your brand positioning and communication.