Eczema is particularly hard on children. This is partly because they struggle even more than adults with itchiness. And scratching just makes things worse. Parents are often at their wits’ end and don’t know how best to help.
Tough times need big heroes. Or, in our case, a cute little hero: a cuddly toy called Anton. He is an upbeat monkey who we bring to life with lovingly animated videos. Anton distracts, educates and entertains the kids – and is already a constant companion for countless children with eczema.
Anton has found a place in thousands of children’s rooms and is helping to make life with eczema a little easier. He embodies what Eucerin has always stood for: effective relief for medical skin conditions. As a result of his considerable success in Germany, Anton can now be found all over Europe.
Monkey business with Anton
The best remedy for acute itchiness: distraction! Who could possibly concentrate on itchy skin when hearing the tale of Princess Gorgonzola and Prince Mozzarelli?
Welcome to Anton’s world
An intuitive user experience, interactive modules and child-friendly texts: the focus was on the young target group during the development and implementation of Anton’s world.