The NIVEA brand is associated with ‘care’ like no other; in this campaign, it sends a clear signal that its values exclude nobody.

The NIVEA brand celebrates togetherness across all generations, genders, sexual orientations, ages, skin colours and other categories. ‘Together, the world is a better place.’

Eczema is particularly hard on children. This is partly because they struggle even more than adults with itchiness. And scratching just makes things worse. Parents are often at their wits’ end and don’t know how best to help.

Tough times need big heroes. Or, in our case, a cute little hero: a cuddly toy called Anton. He is an upbeat monkey who we bring to life with lovingly animated videos. Anton distracts, educates and entertains the kids – and is already a constant companion for countless children with eczema.

Anton has found a place in thousands of children’s rooms and is helping to make life with eczema a little easier. He embodies what Eucerin has always stood for: effective relief for medical skin conditions. As a result of his considerable success in Germany, Anton can now be found all over Europe.

It wasn’t all that long ago that male skincare was regarded as not very manly. As such, the brand was seeking to conquer a market that didn’t really exist.

For all the men out there, NIVEA MEN is a bit like a good mate. It doesn’t talk too much and, when it does, it isn’t boring. It only gives tips when they are really needed and, otherwise, is a pretty cool guy with a great sense of humour.

The relaunch of the Hofladen range of fruit jams put transparency centre stage. And because our client Schwartau is genuinely serious about the issue, each jar now comes with a QR code, enabling customers to find out more about the product. The only thing missing were corresponding microsites for all ten varieties.

Working with farmers, suppliers and the professionals at Schwartau, we created personal portraits, compiled expert knowledge in an entertaining way and generated complete transparency.

From a small grain producer to the market leader in the field of oat and muesli bars, the last 200 years have gone rather well for Elmshorn-based family business Peter Kölln. So there’s plenty of reason for the company to temporarily jettison its down-to-earth northern German attitude and celebrate its own success. With suitable products and a stylish anniversary flyer for retail outlets.

NIVEA is Germany’s number-one deodorant brand. A remarkable achievement, but how can the brand continue to grow in a saturated and functionally driven market? Ideally, by tapping into a new target group. Easy, right?

How can we reach those who previously haven’t shown much interest in NIVEA Black&White – the younger generations? With a brand ambassador who has more Spotify listeners than the Beatles. And who doesn’t use ad speak, but rather speaks a language the target group loves: music! #celebrateblackandwhite is our message – and star DJ Robin Schulz is our spokesman.

Some successes make you feel that little bit prouder than others. And this one speaks for itself (and can possibly even be smelled at the odd party). The campaign not only generated the highest market share for seven years for NIVEA deodorant, but also transformed the brand’s image in the eyes of a demanding target group.

But in muesli?

‘Absolutely’ – said our client Kölln, who launched three totally delicious varieties (and they really do taste great!).