Schwartau Hofladen
Brief
Brief
The relaunch of the Hofladen range of fruit jams put transparency centre stage. And because our client Schwartau is genuinely serious about the issue, each jar now comes with a QR code, enabling customers to find out more about the product. The only thing missing were corresponding microsites for all ten varieties.
Idea
Idea
At the local farm shop, things still taste as they should. You know the farmer by name and can see where the fruits grow. Is it possible to translate this to the Schwartau Hofladen (‘farm shop’) range? Sure. All thanks to digital technology.
Execution
Execution
Working with farmers, suppliers and the professionals at Schwartau, we created personal portraits, compiled expert knowledge in an entertaining way and generated complete transparency.
More information. More knowledge. More enjoyment.
More information. More knowledge. More enjoyment.
Tracing the fruits’ journey
In each jar, there is a story just waiting to be told. And that’s exactly what we do. Ten varieties, ten personal portraits, ten glimpses behind the scenes. With information about the farmers, their farms and the growing regions.
Tracing the fruits’ journey
In each jar, there is a story just waiting to be told. And that’s exactly what we do. Ten varieties, ten personal portraits, ten glimpses behind the scenes. With information about the farmers, their farms and the growing regions.
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