NIVEA sham­poo is the only one with a pH val­ue between 4.5 and 5.5, which is good news for hair and scalp alike. We want­ed to make peo­ple aware of this fact.

The ingre­di­ents: the right tag line, direc­tor Olivi­er Ven­turi­ni, mod­el Ange­li­ka Paszek, the team from soup.film and a loft in the Moabit area of Berlin. Adver­tis­ing made simple.