NIVEA Hair Care Relaunch
NIVEA shampoo is the only one with a pH value between 4.5 and 5.5, which is good news for hair and scalp alike. We wanted to make people aware of this fact.
The ingredients: the right tag line, director Olivier Venturini, model Angelika Paszek, the team from soup.film and a loft in the Moabit area of Berlin. Advertising made simple.