Woman wearing blue shirt is holding up her brown hair

NIVEA Hair Care Relaunch

The rebirth of NIVEA haircare

Chal­lenge

Chal­lenge

Blue Triangle

NIVEA sham­poo is the only one with a pH val­ue between 4.5 and 5.5, which is good news for hair and scalp alike. We want­ed to make peo­ple aware of this fact.

Idea

Idea

Blue Triangle

The ingre­di­ents: the right tag line, direc­tor Olivi­er Ven­turi­ni, mod­el Ange­li­ka Paszek, the team from soup.film and a loft in the Moabit area of Berlin. Adver­tis­ing made sim­ple.

Hair is changing while pH value is changing
Woman with brown hair and brown eyes smiles into the camera while holding her hair back
Woman with brown hair and brown eyes smiles into the camera while holding her hair back

more more more

more more more

Blue Triangle
Blonde girl is playing with stuffed animal Anton on the sofa
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