NIVEA Hair Care Relaunch
Challenge
Challenge
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)
NIVEA shampoo is the only one with a pH value between 4.5 and 5.5, which is good news for hair and scalp alike. We wanted to make people aware of this fact.
Idea
Idea
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)
The ingredients: the right tag line, director Olivier Venturini, model Angelika Paszek, the team from soup.film and a loft in the Moabit area of Berlin. Advertising made simple.
![Gif1-PH-Animation Hair is changing while pH value is changing](https://www.carlnann.com/wp-content/uploads/2020/04/Gif1-PH-Animation.gif)
![Gif2-still-alternative Woman with brown hair and brown eyes smiles into the camera while holding her hair back](https://www.carlnann.com/wp-content/uploads/2020/04/Gif2-still-alternative.jpg)
![Gif2-still-alternative Woman with brown hair and brown eyes smiles into the camera while holding her hair back](https://www.carlnann.com/wp-content/uploads/2020/04/Gif2-still-alternative.jpg)
more more more
more more more
![Arrow-Down-Blue Blue Triangle](https://www.carlnann.com/wp-content/uploads/2020/04/Arrow-Down-Blue.png)